Marketing & Sales
mobi |eng | 2007-01-02 | Author:J. Scott Armstrong; Scott Armstrong
7.3.2. Use power words if they fit the product Copywriters often recommend the use of power words, such as “free,” “improved,” “new,” or “faster”—provided that they fit with the product. ...
( Category:
Advertising
March 25,2014 )
mobi |eng | 2008-10-15 | Author:Martin Lindstrom; Paco Underhill
NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category:
Research
March 25,2014 )
mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom
Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...
( Category:
Research
March 25,2014 )
mobi |eng | 1981-01-02 | Author:James P. Othmer
I briefly worked on one other pharmaceutical account when I was asked to cover for a recently fired creative director on a campaign for a drug that treated something called ...
( Category:
Business
March 25,2014 )
mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell
4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...
( Category:
Consumer Behavior
March 25,2014 )
azw3 |eng | 2004-06-30 | Author:Goldratt, Eliyahu M. & Jeff Cox [Goldratt, Eliyahu M.]
Y ---> X Product parts are what join the two in a relationship with each other, Jonah explains, and the arrow obviously indicates the flow of parts from one to ...
( Category:
Management & Leadership
March 25,2014 )
mobi, epub |eng | 2010-03-01 | Author:G. Richard Shell
chapter seven State Your Case: The Proposal A problem well stated is a problem half solved. —Charles F. Kettering, inventor Strong reasons make strong actions. —King John in William Shakespeare’s ...
( Category:
Applied Psychology
March 25,2014 )
mobi, epub, pdf |eng | 2003-01-02 | Author:Matt Haig
48 Kellogg’s in India Kellogg’s is, of course, a mighty brand. Its cereals have been consumed around the globe more than any of its rivals. Sub-brands such as Corn Flakes, ...
( Category:
Product Management
March 25,2014 )
mobi |eng | 2009-06-03 | Author:Jay Conrad Levinson; David E. Perry
5. Host a radio show. Find a local morning news station and offer to be a guest, or better yet, guest host. Answer callers’ questions. I know people in dentistry, ...
( Category:
Guides
March 25,2014 )
mobi |eng | 2011-08-22 | Author:Zarrella, Dan [Zarrella, Dan]
Posts published earlier in the business week—especially Monday through Thursday—tend to attract the most views and links, but those published on the weekends get the most comments. The principle of ...
( Category:
Marketing & Sales
March 25,2014 )
mobi |eng | 2012-05-31 | Author:Marshall, Perry & Todd, Bryan [Marshall, Perry]
YOUR USP MAKES A GREAT GOOGLE AD A couple summers ago I went searching for a solution to my increasingly slow computer. I typed “my computer is slow” into Google, ...
( Category:
Web Marketing
March 25,2014 )
mobi, epub |eng | 2011-02-09 | Author:Dan Schawbel
Personal Brand Statement. This is a single sentence that covers your areas of skill and mastery and who your target audience is. It should be factual and indicate clearly what ...
( Category:
Web Marketing
March 25,2014 )
mobi |eng | 2012-09-19 | Author:Weber, Steve [Weber, Steve]
Use your blog to promote your Facebook page… Maybe you already have a blog or website for your business and you think a Facebook page is a duplication of effort. ...
( Category:
Marketing & Sales
March 25,2014 )
mobi |eng | 2013-01-22 | Author:Rouhiainen, Lasse [Rouhiainen, Lasse]
The easiest way to improve this element is by always clicking ‘like’ on your video just after uploading it, and by leaving a comment under the video enticing people to ...
( Category:
Marketing & Sales
March 25,2014 )
mobi, epub, pdf |eng | 2011-12-19 | Author:Chris Brogan
Online Store If you’re the owner of an online (or online-mostly) store, using a service such as Google+ is a great way to be the “online shopkeeper” outside of your ...
( Category:
Multilevel
March 25,2014 )
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